LabelTec emerges as first US converter to invest in ROTOCON’s RFP flexo press 

LabelTec, Inc. has become the first US converter to invest in a ROTOCON RFP flexographic press, marking a major North American milestone for ROTOCON USA as the company continues expanding its presence across the region.

LabelTec partnered with ROTOCON USA to transition from older flexographic equipment into a fully servo-driven ROTOCON RFP platform featuring automatic pre-register and registration controls. The investment positions LabelTec for improved efficiency, reduced setup times, greater repeatability, and enhanced print consistency across its business.

According to Jeff Haddad, national sales director of ROTOCON USA, the project was structured specifically to reduce the financial barriers that often prevent converters from adopting new technology.

“Our goal was to remove the financial barrier to modernization,” Haddad explains. “By accepting their existing equipment as a trade-in, we were able to help them transition into a fully servo-driven flexographic press with automatic pre-register and automatic registration without disrupting cash flow.”

“ROTOCON USA gave us confidence from day one,” says Jason Arruda, director of operations, LabelTec. “The machine design is solid, modern, and engineered for performance, but just as important was the US-based support structure. Knowing that technicians and critical spare parts are stocked stateside made this decision easy.

“We initially explored pre-owned equipment as a cost-saving option, but we couldn’t check all the boxes and didn’t want to compromise on configuration or future capability,” Arruda continues. “With ROTOCON USA, we were able to invest in a brand-new, fully customized solution designed exactly for our book of business without breaking the bank compared to traditional OEM offerings.”

ROTOCON RFP

LabelTech expects the new ROTOCON RFP flexo press platform to deliver meaningful improvements on the production floor. Colin Luscombe, quality control manager at LabelTec, highlights the practical value of moving into servo-driven technology.

“From an operational standpoint, the move to a fully servo-driven platform with automatic pre-register and registration will be a major step forward for us,” says Luscombe. “Setup times will be shorter, adjustments more precise, and the press will give our team a higher level of confidence on press checks and repeat jobs.”

Beyond pricing and automation, execution and project management played a significant role in the investment decision. ROTOCON USA structured the transaction as a comprehensive turnkey solution, helping minimize disruption and reduce capital risk.

“For many small and mid-market converters like LabelTec, investing in a new press can feel overwhelming,” says Cooper Ludwig, VP, ROTOCON USA. “Our role was to take the fear out of the buying process and walk alongside them every step of the way.

“We structured the project as a true turnkey solution, managing freight, coordinating removal of the trade-in assets, overseeing installation, commissioning, and operator training so the entire transaction felt seamless and controlled.”

With a growing domestic service footprint, stocked critical spare parts in the US, and an expanding North American presence, ROTOCON USA is positioning itself as a modernization partner for converters seeking advanced engineering, responsive support, and a more practical path into new equipment.

North American demo center

Further reinforcing that commitment, ROTOCON USA’s dedicated North American demo center in New Jersey is scheduled to be completed in August. The facility will showcase a fully operational servo-driven flexographic press along with digital finishing and converting equipment. The setup gives converters the opportunity to experience live demonstrations, material trials, and application-specific testing in a hands-on environment.